01 - Combine flour, sugar, yeast, and salt in a large bowl. Mix in warm milk, melted butter, and eggs. Knead until a soft, elastic dough forms, about 8–10 minutes. Cover and let rise in a warm place until doubled, approximately 1 hour.
02 - Beat cream cheese, sugar, and vanilla extract in a bowl until smooth and creamy. Set aside at room temperature.
03 - Cook diced strawberries, sugar, and butter in a saucepan over medium heat for 4–5 minutes, stirring frequently, until thickened to a jam-like consistency. Remove from heat and cool completely.
04 - Combine brown sugar and ground cinnamon in a small bowl, stirring until evenly blended.
05 - Roll the risen dough into a 16x12-inch rectangle on a lightly floured surface. Spread cheesecake filling evenly over the dough, leaving a small border. Top with cooled strawberry filling, then sprinkle cinnamon sugar mixture across the surface.
06 - Starting from the long side, roll the dough tightly into a log. Using a sharp knife or dental floss, slice into 12 even rolls. Place rolls in a greased 9x13-inch baking dish, cut side up. Cover and let rise for 30–40 minutes until puffy.
07 - Preheat oven to 350°F. Bake rolls for 22–25 minutes until golden brown and cooked through. Remove from oven and let cool slightly in the pan.
08 - Whisk powdered sugar and strawberry puree together. Add milk 1 teaspoon at a time until reaching a pourable consistency.
09 - Drizzle the strawberry glaze generously over warm rolls. Serve immediately while still soft and gooey.